What hope is there for British capitalism when journalists in quality newspapers don't know the difference between turnover and profit?
It's almost as bad as our politicians not knowing the difference between "investment" and "spending." It's one step from that to believing that the solution to debt is borrowing.
Years ago, when father wanted to buy a "classic" car and claimed it would be an "investment", mother said that (as it would produce no income, only costs) he could only call it that if he had a credible plan to sell it at a profit in the foreseeable future. That's the sort of education you can't get in Britain's schools (or from its newspapers) any more.